Table of Contents
- Introduction
- A brief history of the Konga app
- Product Requirements Document
- Design thinking process
Introduction
This article detail contains the processes involved in redesigning an online e-commerce mobile app that is widely used in Nigeria and across Africa. A user experience study was conducted that aims at solving the problem users face during online shopping. from the responses to the research, we emphasized with the users, noting their journey, goals, and pain points. the information gathered structured the redesign of the mobile app interface.
# PRODUCT REQUIREMENT DOCUMENT
A brief History of Konga App
Konga was founded in July 2012 by Sim Shagaya, with 20 staff. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care, and personal care products. The company also has a logistics service (KXPRESS), which enables the timely shipment and delivery of packages to customers.
THE PROBLEM Upgrading features and improving the intuitive user interface serve as oxygen to the life of any app. for a delightful user experience and continuous life cycle. Konga app has served its users over the years, and the usability studies there show a decline in customer satisfaction due to a lack of flexibility in user interface and unresponsive features.
GOALS
- To Produce a redesign that addresses common complaints about the functionality of the app.
- To improve the features that enlighten user experience.
Expected results
- Better User interface
- Flexible search and filter options
- Positive feedback from testers.
- Redesigning of the tracking features.
DESIGN THINKING PROCESS
PRODUCT FEATURE
By redesigning the chat box by adding a responsive chat bot alongside the customer service so the users can get immediate reach to service whenever they encounter problems navigating the app.
The filter model was redesigned to enable users to find exactly the product they are looking for with its specifications to save time and increase efficiency during navigation.
The payment options were redesigned to accommodate users who are not in Nigeria to be able to pay for their order with their currency or other banks not integrated before in the payment options.
IDEATION ( Information architecture The most important menus were chosen and arranged in order of significance for the information architecture. This set the groundwork for the design process and aided in the development of a user journey. With the users' pain points identified, it was required to modify the user journey for the E-commerce app.
USER STORY
USER FLOW
The user flows were designed after the wireframes to aid in the design and adaptation of the actions that users must complete in order to achieve their objectives.
MID-FIDELITY PROTOTYPE AND TESTING
CONCLUSION
Working on the case study was both a pleasant and challenging experience. we identified more aspects that users required for a better experience. While researching user problems, we discovered essential pain points areas. It has been demonstrated that users recall negative service experiences, and it is easier to alter those feelings through pleasant experiences driven by feature upgrades and responsive user interfaces. We've also learned more about the E-commerce business as a whole. Businesses such as Konga should be concerned with user experience, and responding to consumer user experience issues can help them sustain a significant number of customers across borders.
Thank you for reading!